BBA 4 Years
Introduction:
The Bachelor of Business Administration (BBA) program provides students with four years of rigorous undergraduate education and leads them onto the next step in their business careers. The program promises graduates to become knowledgeable not only in business subjects: including Finance, Accounting, Management, Human Resources, Marketing, General Management, and Information System; but are also introduced to the basic concepts of social sciences, applied sciences, and liberal arts. Our faculty, beside from providing business education, also help students in developing their business communication skills. Group discussions and Class presentations are encouraged, making students learn how to critically think, analyze information, discuss and present their ideas professionally.
 
Vision:
Preparing the best young business graduates that are knowledgeable, dynamic and embedded with Islamic values.
 
Mission Statement
Maintaining a knowledgebase with state of the art business technologies. Instilling dynamism through course work and interactive liaison with experts and the industry at large. Personality development through discussions on Islamic values and their application in business.
 
Program Objectives & Outcomes:
Objectives Outcomes
To offer a program that provide students with an aptitude to identify and examine business opportunities and develop sound methodological skills to foster decision making in business. Our graduates will be able to acquire and demonstrate his knowledge in business world; to learn and apply new techniques that may help in understanding business opportunities; make in-time decision, create business ideas and solve business problems.
To develop critical thinking and communication skills, thereby allowing graduates to conduct research independently. Our graduates will be able demonstrate identification of business problems, development of solutions and communication   to a larger audience
To broaden the horizon of thought through updated curriculum and interaction with the industry Our graduates will be able to demonstrate new learning through application in exams and projects.  Moreover, Measureable interactions with experts and industry in the forms of lectures, seminars, field trips and internships.
Encourage self-improvement and professional growth based on Islamic values and to apply these values in solving business problems Our graduates will be able to

  1. Exhibit an orientation towards professional Excellence.
  2. Continuous personality development through visible application of learned values.
  3. Demonstrate skills in delineating ethical issues in business operations and applying Islamic values to resolve those issues.
 
Division of Credit Hours as per HEC
Compulsory     25 CH
General     27 CH
Core Courses     48 CH
Basic   24 CH  
Accounting 6 CH    
Finance 6 CH    
Marketing 6 CH    
Management 6 CH    
Economics   6 CH  
Optional   6 CH  
Intermediate   12 CH  
Accounting 3 CH    
Finance 3 CH    
Marketing 3 CH    
Management 3 CH    
Elective/Specialization     33 CH
Project     3 CH
Total Credit Hours     136 CH

Scheme of Studies for BBA 4-Years Program
Summary
HEC Requirement Courses 25 CH
General/University Requirement Courses 27 CH
Undergraduate Core Courses 48 CH
Undergraduate Elective/Specialization Courses 33 CH
Project 3 CH
Total Credit Hours 136 CH

HEC requirement Courses
Course Code Course Title Credit Hrs
GEN107 Business English I 3
GEN108 Business English II 3
GEN303 Business English III(Oral Communication & presentation) 3
GEN401 Business Communication & Report Writing 3
QNT302 Mathematics & Statistics for Business 3
QNT401 Statistical Inference 3
TM201 IT in Business 3
GEN113 Pakistan Studies 2
GEN109 Islamic Studies 2
  Sub Total 25
     
University Requirement Courses
Course Code Course Title Credit Hrs
GEN101 Understanding of Quran I 3
GEN102 Understanding of Quran II 3
GEN112 Islamic Law of Business Transactions 3
GEN302 Creative Thinking & Reasoning 3
GEN201 Introduction to Philosophy 3
GEN202 Introduction to Psychology 3
GEN203 Introduction to Sociology 3
FIN402 Islamic Banking & Finance 3
MGT402 Business Research Methods 3
  Sub Total 27
     

Undergraduate Core Courses
Course Code Course Title Credit Hrs
ACT201 Principles of Accounting 3
ACT301 Financial Accounting 3
FIN201 Business Finance 3
FIN301 Financial Management 3
MKT201 Principles of Marketing 3
MKT301 Marketing Management 3
MGT201 Principles of Management 3
MGT303 Human Resource Management 3
ECO201 Principles of Microeconomics 3
ECO202 Principles of Macroeconomics 3
ACT302 Cost Accounting 3
FIN401 Financial Institutions & Markets 3
MKT401 Consumer Behavior 3
MGT304 Organizational Behavior 3
MGT403 Operations Management 3
TM401 MIS and E-Business 3
  Sub Total 48
     
Undergraduate Elective Courses  
Course Code Course Title Credit Hrs
MKT402 Integrated Marketing Communication 3
MKT403 Digital Marketing 3
MGT404 Project Management 3
MGT416 Business Policy & Strategy 3
MGT405 Entrepreneurship 3
FIN428 Introduction to Fintech 3
ACT403 Auditing and Taxation 3
  Specialization I 3
  Specialization II 3
  Specialization III 3
  Specialization IV 3
  Sub Total 33

APPROVED UNDERGRADUATE SPECIALIZATIONS

1. Undergraduate Specialization: Finance

S.No. Course Code Course Title Name Change/ New course
1 FIN407 Entrepreneurial Finance  
2 FIN410 Corporate Finance  
3 FIN411 Analysis of Financial Statements Financial Statements Analysis & Reporting
4 FIN412 International Financial Management  
5 FIN413 Security Analysis & Portfolio Management  
6 FIN414 Behavioral Finance  
7 FIN416 Quantitative Methods for Finance Financial Modeling
8 FIN417 Finance Theory  
9 FIN420 Risk Management Financial Risk Management
10 FIN421 Financial Engineering  
11 FIN422 Derivatives Financial Derivatives
12 FIN423 Mergers and Acquisitions  
13 FIN424 Financial Intermediation  
14 FIN425 Issues in Financial Reporting  
15 FIN426 Financial Markets Regulations  
16 FIN427 Cases in Finance  

2. Undergraduate Specialization: Accounting

S.No. Course Code Course Title Name Change/ New course
1 ACT403 Auditing & Taxation  
2 ACT405 Advance Accounting  
3 ACT406 Management Accounting & Control  
4 ACT407 Advanced cost & Management Accounting  
5 ACT408 Accounting Theory & Contemporary Accounting Practices  
6 ACT409 Seminars in Accounting  
7 ACT410 Accounting for Islamic Banking Institutions  

S.No. Course Code Course Title Name Change/ New course
1 MGT406 Leadership & Decision Making  
2 MGT413 Total Quality Management  
3 MGT414 Corporate Governance New Course
4 MGT415 Corporate Social Responsibility & Managerial  Ethics New Course
5 MGT417 International Management New Course

4. Undergraduate Specialization: Information Technology Management

S.No. Course Code Course Title Name Change/ New course
1 ITM466 Computer Networking  
2 ITM467 Operating System  
3 ITM468 Experts System & Artificial Intelligence  
4 ITM469 System Analysis & Design  
5 ITM470 Seminar in MIS  
6 ITM471 Networking Management  

S.No. Course Code Course Title Name Change/ New course
1 MKT404 Advertising  
2 MKT405 Entrepreneurial Marketing  
3 MKT406 Global Marketing  
4 MKT407 Personal Selling  
5 MKT408 B 2 B Marketing  
6 MKT409 Marketing Research  
7 MKT410 Brand Management  
8 MKT411 Relationship Marketing  
9 MKT412 Strategic Services Marketing  
10 MKT413 Strategic Marketing  
11 MKT414 New Product Development  
12 MKT415 Islamic Marketing  
13 MKT416 Management of Distribution Channels  
14 MKT417 Public Sector Marketing  
15 MKT418 Marketing Ethics  
16 MKT419 Social Marketing  
17 MKT420 Direct Marketing  
18 MKT421 C 2 C Marketing  
19 MKT422 Sales and Selling Management  
20 MKT423 Customer Relationship Management  

6. Undergraduate Specialization: Hospitality Management (New name proposed
instead of Hotel Management)

S.No. Course Code Course Title Name Change/ New course
1 HPM401 Hotel Services Marketing  
2 HPM402 Hotel Financing Budgeting  
3 HPM403 Food & Beverages Management  
4 HPM404 Introduction to Hospitality Management  
5 HPM405 Events/Conferences Management  
6 HPM406 Strategic Services Marketing New Course
7 HPM407 Culinary Art New Course
8 HPM408 Hotel Management New Course
9 HPM409 Hotel Operations New Course
10 HPM410 Advertising & Event Management New Course
11 HPM411 Restaurant Management New Course

NEW PROPOSED UNDER GRADUATE SPECIALIZATION

7. Undergraduate Specialization: Banking & Finance (New)

S.No. Course Code Course Title Name Change/ New course
1 BAN459 Practice & laws of Banking  
2 BAN460 Consumer Banking  
3 BAN461 Credit Analysis & Investment Banking Investment Banking
4 BAN462 Banks Management  
5 BAN463 Advanced Islamic banking & Finance New Course
6 BAN464 E-Banking New Course
7 BAN465 CRM and Retail Banking New Course
8 FIN411 Analysis of Financial Statements Financial Statements Analysis & Reporting
9 FIN412 International Financial Management  
10 FIN413 Security Analysis & Portfolio Management  
11 FIN420 Risk Management Financial Risk Management
12 FIN424 Financial Intermediation  

8. Undergraduate Specialization: Human Resource Management (New)

S.No. Course Code Course Title Name Change/ New course
1 MGT407 Change Management  
2 MGT408 Negotiation & Conflict Management  
3 MGT409 Employee Training & Development  
4 MGT410 Strategic Human Resource Management  
5 MGT411 Talent Acquisition & Staffing  
6 MGT412 Performance & Compensation Management  
7 MGT418 Occupational Health & Safety New Course

Semester 1  
S.No. Course Code Course Title Credit Hrs.
1 GEN107 Business English I 3
2 TM201 IT in Business 3
3 GEN101 Understanding Quran- I 3
4 GEN203 Introduction to Sociology 3
5 GEN202 Introduction to Psychology 3
6 GEN109 Islamic Studies 2
Total 17
Semester 2  
S.No. Course Code Course Title Credit Hrs.
1 GEN108 Business English II 3
2 QNT302 Mathematics & Statistics for Business 3
3 GEN102 Understanding of Quran II 3
4 GEN201 Introduction to Philosophy 3
5 MGT201 Principle of Management 3
6 ECO201 Principles of Microeconomics 3
Total 18
Semester 3  
S.No. Course Code Course Title Credit Hrs.
1 GEN303 Business English III(Oral Communication & presentation) 3
2 GEN302 Creative Thinking & Reasoning 3
3 ECO202 Principles of Macroeconomics 3
4 MKT201 Principles of Marketing 3
5 ACT201 Principles of Accounting 3
6 QNT401 Statistical Inference 3
Total 18
Semester 4
S.No. Course Code Course Title Credit Hrs.
1 GEN401 Business Communication & Report Writing 3
2 FIN402 Islamic Banking and Finance 3
3 GEN112 Islamic Law of Business Transactions 3
4 FIN201 Business Finance 3
5 ACT301 Financial Accounting 3
6 MGT303 Human Resource Management 3
Total 18
Semester 5
S.No. Course Code Course Title Credit Hrs.
1 MGT403 Operations Management 3
2 MKT301 Marketing Management 3
3 FIN301 Financial Management 3
4 MGT405 Entrepreneurship 3
5 TM401 MIS and E-Business 3
6 GEN113 Pakistan Studies 2
Total 17
Semester 6
S.No. Course Code Course Title Credit Hrs.
1 MKT401 Consumer Behavior 3
2 ACT302 Cost Accounting 3
3 FIN428 Introduction to Fintech 3
4 FIN401 Financial Institutions & Markets 3
5 MKT403 Digital Marketing 3
6 MGT304 Organizational Behavior 3
Total 18
Semester 7
S.No. Course Code Course Title Credit Hrs.
1 MKT402 Integrated Marketing Communication 3
2 MGT416 Business Policy & Strategy 3
3 MGT402 Business Research Methods 3
4   Specialization I 3
5   Specialization II 3
Total 15
Semester 8
S.No. Course Code Course Title Credit Hrs.
1 MGT404 Project Management 3
2 ACT403 Auditing and Taxation 3
3   Specialization III 3
4   Specialization IV 3
5 PR400 Project 3
Total 15