BS Business Analytics
Mission
The program’s mission is to develop professionals who are capable of transforming data into business insights by developing skills to visualize, analyse, synthesize and present data for effective decision making in the organization.
 
Introduction
Business Intelligence & Analytics continues to be among the fastest-growing areas in business education in the world. The BS Business Analytics program is aimed to provide the desired analytical skills to the students with strong critical thinking abilities who are wishing to harness the power of data to solve the business issues. This program will offer students unique skills to analyse, synthesize, and visually present data, covering all fields of Management i.e., Marketing, Management, Finance and supply chain management. In addition to learning how to use top-of-the-line software tools, students will also learn how to interpret data and identify important business trends using these tools.
 
Program Educational Objectives (PEO)
Graduates of Business Analytics Program are expected to achieve the following Program Educa-tional Objectives for BSBA program.

  1. PEO 1: Demonstrate excellence in the profession through in-depth knowledge and skills in the field of Business Analytics.
  2. PEO 2: Demonstrate effective management and communication skills being an individual or a team member.
  3. PEO 3: Show professional integrity and commitment to social and ethical responsibilities.
  4. PEO 4: Engage in continuous professional development for their personal growth and the betterment of society.
Program Learning Outcomes
The graduates of the program are equipped with the in-demand skills and knowledge required for success in their professional careers. This program is designed to give substantial hands-on computing skills, applied data analysis techniques and data visualization skills to solve business problems. After completion of this program students will be able to:

  1. Get deeper understanding of the business functions
  2. Extract, manipulate, and mine data sets from various sources to meet organizational needs.
  3. Apply business analytics and business intelligence tools as a business process to support evidence-based decision-making.
  4. Build and enhance Business Intelligence and analytics capabilities by adapting the appropriate technology and software solutions
  5. Design statistical models using data mining techniques to meet the needs of a specific business process.
  6. Create and present data visualizations to communicate information to business stakeholders using multiple forms of communication.
  7. Apply basic entrepreneurial strategies to identify and respond to new business opportunities.
  8. Adhere to ethical and legal guidelines to ensure data security, integrity, and confidentiality when presenting analytical information.
  9. Apply interpersonal, teambuilding, and leadership skills when participating in diverse environments.
Admission Requirements and Eligibility Criteria
As per the Admission Advertisement
 
Selection Criteria
Admission will be based on Test (Test 60%, previous qualification 40%).
 
Click here to view old Scheme of Studies
 
REVISED SCHEME OF STUDIES FOR
BS Business Analytics PROGRAM
Updated Scheme of Studies BS Business Analytics
 
BSBA 4-Years
Courses Distribution No. of Courses Credit Hours (CH)
General Courses (HEC + UR) 14 36 CH
Interdisciplinary Courses 4 12 CH
Major Courses 24 72 CH
Internship  1 3 CH
Capstone Project  1 3 CH
Total Credit Hours 126 CH
 

General Courses (HEC + UR)

HEC + UR Required Courses (36 CH) Credit Hours
1 GEC101 Introduction to Arts & Humanities 2
2 GEC102 Functional English 3
3 GEC103 Islamic Studies 2
4 GEC111 Sciences of Global Challenges 3
5 GEC112 Introduction to Social Sciences 2
6 GEC113 Quantitative Reasoning-I 3
7 GEC114 Application of Information and Communication Technologies (ICT) 3
8 GEC205 Expository Writing 3
9 GEC206 Ideology and constitution of Pakistan 2
10 GEC207 Civics and Community Engagement 2
11 GEC215 Quantitative Reasoning-II 3
12 GEC216 Entrepreneurship 2
13 URC201 Functional Arabic 3
14 URC302 Understanding Quran (UR) 3
    Total 36 CH

Interdisciplinary Courses:

Interdisciplinary Courses (12 CH) Credit Hours
1 IDE201 Introduction to Economics 3
2 IDL401 Introduction to Law 3
3 IDI181 Introduction to Database Management System 3
4 IDD202 Introduction to Social Media Marketing 3
      12 CH

  Major Courses:

 Elective courses  (60 CH) Credit Hours
1 PIA191 Introduction to Accounting 3
2 PIM191 Introduction to Management 3
3 PMK191 Introduction to Marketing 3
4 BIF281 Introduction to Finance 3
5 BHR351 Introduction to Human Resource Management 3
6 PPM191 Introduction to Project Management 3
7 BIA181 Introduction to Business Analytics 3
8 PBR393 Business Research Methods 3
9 BTB382 Business Analysis and Design 3
10 BIS283 Management Information System 3
11 BDT383 Digital Transformation in Business 3
12 BER384 Enterprise Resource Planning 3
13 BED384 Ecommerce & Digital Entrepreneurship 3
14 BPA484 Predictive Analytics & Forecasting 3
15 BDV383 Data Visualization 3
16 BAP182 Analytics in Python 3
17 BML384 Machine Learning 3
18 BAM484 Business Analytics in Marketing 3
19 BAH484 Business Analytics in Human Resource 3
20 BAF484 Business Analytics in Finance 3
    Total 60 CH

Elective Courses:

 Elective courses  (12 CH)
1 BBA484 Advanced Business Analytics
3 BNL484 Natural Language Processing
4 BAI484 Artificial Intelligence for Business
5 BIS484 Information System Security
6 BMI485 Management Issues in Business Analytics
7 BMW485 Data Mining & Warehousing
8 BIS485 Strategic Information Systems
9 BMA485 Social Media Analytics
10 BBD485 Analytics using Big Data
11 BMA485 Digital Media Analytics
12 BCC485 Cloud Computing
13 BAI485 Agile Business Intelligence and Project Management
14 BIT485 Information Technology Governance
15 BBP486 Business Process Management

 Internship & Project:

Internship 3 CH
Project 3 CH
 
BS Business Analytics ( Course Stream)
 
Courses Distribution No. of Courses Credit Hours
University Requirement Course: 2 6
General Course 12 30
Major Courses 24 72
Interdisciplinary Courses 4 12
Internship   3
Capstone Project   3
Total Credit Hours 126

Semester 1
S. No. C. Code Subject Title   Cr. Hrs
1 PIM191 Introduction to Management Major 3
2 PIA191 Introduction to Accounting Major 3
3 GTB101 Application of Information and Communication Technologies (ICT) GEN 3
4 GEC111 Sciences of Global Challenges GEN 3
5 GEC113 Quantitative Reasoning-I GEN 3
6 GEC102 Functional English GEN 3
Semester Credit Hours 18
Semester 2
S. No. C. Code Subject Title   Cr. Hrs
1 BIA181 Introduction to Business Analytics Major 3
2 IDI181 Introduction to Database Management System ID 3
3 PPM191 Introduction to Project Management Major 3
4 GEC101 Introduction to Arts & Humanities GEN 2
5 GEC112 Introduction to Social Sciences GEN 2
6 GEC103 Islamic Studies OR Ethics (for Non-Muslims) GEN 2
Semester Credit Hours 15
Semester 3
S. No. C. Code Subject Title   Cr. Hrs
1 BAP282 Analytics in Python Major 3
2 PMK291 Introduction to Marketing Major 3
3 IDE201 Introduction to Economics ID 3
4 GEC205 Expository Writing GEN 3
5 GEC206 Ideology and constitution of Pakistan GEN 2
6 GEC215 Quantitative Reasoning-II GEN 3
Semester Credit Hours 17
Semester 4
S. No. C. Code Subject Title   Cr. Hrs
1 BIS283 Management Information System Major 3
2 BIF281 Introduction to Finance Major 3
3 URC201 Functional Arabic UR 3
4 GEC216 Entrepreneurship GEN 2
5 GEC207 Civics and  Community Engagement GEN 2
6 IDD202 Introduction to Social Media Marketing ID 3
Semester Credit Hours 16
Semester 5
S. No. C. Code Subject Title   Cr. Hrs
1 BED384 E-Commerce and Digital Entrepreneurship Major 3
2 BDV383 Data Visualization Major 3
3 BTB382 Business Analysis and design Major 3
4 BML384 Machine Learning Major 3
5 URC302 Understanding Quran UR 3
6 BER384 Enterprise Resource Planning Major 3
Semester Credit Hours 18
Semester 6
S. No. C. Code Subject Title   Cr. Hrs
1 BDT383 Digital Transformation in Business Major 3
2 BPA484 Predictive Analytics & Forecasting Major 3
3 PBR393 Business Research Methods Major 3
4 BAM384 Business Analytics in Marketing Major 3
5 INT399 Field Experience/Internship IP 3
         
Semester Credit Hours 15
Semester 7
S. No. Code Subject Title   Cr. Hrs
1 BAH484 Business Analytics in Human Resource Major 3
2 BAF484 Business Analytics in Finance Major 3
3 IDL301 Introduction to Law ID 3
4   Elective II Major 3
5   Elective I Major 3
         
Semester Credit Hours 15
Semester 8
S. No. C. Code Subject Title   Cr. Hrs
1 FYP499 Capstone Project IP 3
2   Elective III Major 3
3   Elective IV Major 3
         
Semester Credit Hours 9
Program Total Credit Hours 126
 
NOTE: Internship must be done in 3rd year.