BBA 2-Years
 
Introduction
This BBA program is a two-year degree program designed for the students who have 14 years of education in either business related or non-business related domain. These students are required to study few deficiency business related courses to complete the degree program. In order to bring our graduates at par with the traditional 4 years BBA degree program, this program as well gives exposure to multiple subjects during the 2 years of studies like management, marketing, finance, economics, business communication, human resource, accounting along with 3 credit hour project. Moreover, FMS refines the skills of the students by encouraging them to participate in intellectual debates, class room discussion, workshops and seminars. So, our graduates learn how to think critically, analyze data, and solve problems in business enterprises.
 
Vision
To be a leading Pakistani business education institution delivering state of the art degree to its business graduates.
 
Mission
Teaching our graduates, the core foundational concepts so as to prepare them to be successful professionals and business entrepreneurs, who can use relevant business knowledge to solve problems and make decisions, in an ethical and professional manner.
 
Program Objectives & Outcomes:
Program Objectives Program Outcomes
To produce graduates who can distinguish, understand and apply the functional components of business i.e. economics, marketing, accounting, finance, law, and management Graduates will have a broad body of knowledge in business management concepts, current practices in a global business environment and emerging technologies to support, sustain and innovate business.They will be able to apply theoretical and technical knowledge and skills to provide socially and ethically responsible evidence-based business solutions.
To develop graduates who will be able to utilize independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities Attain problem solving, decision making and critical thinking skills to provide viable solutions for business problems.
To develop young intellectuals having a good sense of personal and professional ethics Recognize, explain and illustrate the importance of ethical conduct and resolve ethical issues in business
To develop young entrepreneurs who will generate employment and boost our national and international economy Able to use their creativity to turn opportunities into viable business options as an entrepreneur
To cultivate both qualitative and quantitative skills in graduates for analyzing and interpreting the data Acquire qualitative and quantitative skills to consolidate, synthesize, and analyses business information.
Scheme of Studies for BBA 2-Years Program (75-78 Credit Hrs as per HEC)

Summary

HEC Requirement Courses 25 CH
General/University Requirement Courses 09 CH
Undergraduate Core Courses 39 CH
Project 3 CH
Total Credit Hours 76 CH

HEC requirement Courses
S. No Course Code Course Title Credit Hrs
1 GEN107 Business English I 3
2 GEN108 Business English II 3
3 GEN303 Oral Communication & presentation 3
4 GEN401 Business Communication & Report Writing 3
5 QNT302 Mathematics & Statistics for Business 3
6 MGT402 Business Research Methods 3
7 TM201 IT in Business 3
8 GEN113 Pakistan Studies 2
9 GEN109 Islamic Studies 2
    Sub Total 25

University Requirement Courses  
S. No Course Code Course Title Credit Hrs
1 GEN101 Understanding of Quran I 3
2 GEN102 Understanding of Quran II 3
3 GEN112 Islamic Law of Business Transactions 3
    Sub Total 9

Undergraduate Core Courses  
S. No Course Code Course Title Credit Hrs
1 ACT302 Cost Accounting 3
2 FIN301 Financial Management 3
3 FIN401 Financial Institutions & Markets 3
4 MKT301 Marketing Management 3
5 MKT401 Consumer Behavior 3
6 ECO401 Business Economics 3
7 MGT303 Human Resource Management 3
8 MGT416 Business Policy & Strategy 3
9 MGT405 Entrepreneurship 3
10   Specialization I 3
11   Specialization II 3
12   Specialization III 3
13   Specialization IV 3
    Sub Total 39

Deficiency Courses    
S. No Course Code Course Title Credit Hrs
1 ACT301 Financial Accounting Non-Credit
2 FIN201 Business Finance Non-Credit
3 MKT201 Principles of Marketing Non-Credit
4 MGT201 Principles of Management Non-Credit

APPROVED UNDERGRADUATE SPECIALIZATIONS

S. No Course Code Course Title Name Change/ New course
1 FIN407 Entrepreneurial Finance  
2 FIN410 Corporate Finance  
3 FIN411 Analysis of Financial Statements Financial Statements Analysis & Reporting
4 FIN412 International Financial Management  
5 FIN413 Security Analysis & Portfolio Management  
6 FIN414 Behavioral Finance  
7 FIN416 Quantitative Methods for Finance Financial Modeling
8 FIN417 Finance Theory  
9 FIN420 Risk Management Financial Risk Management
10 FIN421 Financial Engineering  
11 FIN422 Derivatives Financial Derivatives
12 FIN423 Mergers and Acquisitions  
13 FIN424 Financial Intermediation  
14 FIN425 Issues in Financial Reporting  
15 FIN426 Financial Markets Regulations  
16 FIN427 Cases in Finance  

2. Undergraduate Specialization: Accounting

S. No Course Code Course Title Name Change/ New course
1 ACT403 Auditing & Taxation  
2 ACT405 Advance Accounting  
3 ACT406 Management Accounting & Control  
4 ACT407 Advanced cost & Management Accounting  
5 ACT408 Accounting Theory & Contemporary Accounting Practices  
6 ACT409 Seminars in Accounting  
7 ACT410 Accounting for Islamic Banking Institutions  

3. Undergraduate Specialization: Management

S. No Course Code Course Title Name Change/ New course
1 MGT406 Leadership & Decision Making  
2 MGT413 Total Quality Management  
3 MGT414 Corporate Governance New Course
4 MGT415 Corporate Social Responsibility & Managerial  Ethics New Course
5 MGT417 International Management  

4. Undergraduate Specialization: Information Technology Management

S. No Course Code Course Title Name Change/ New course
1 ITM466 Computer Networking  
2 ITM467 Operating System  
3 ITM468 Experts System & Artificial Intelligence  
4 ITM469 System Analysis & Design  
5 ITM470 Seminar in MIS  
6 ITM471 Networking Management  

5. Undergraduate Specialization: Marketing

S. No Course Code Course Title Name Change/ New course
1 MKT404 Advertising  
2 MKT405 Entrepreneurial Marketing  
3 MKT406 Global Marketing  
4 MKT407 Personal Selling  
5 MKT408 B 2 B Marketing  
6 MKT409 Marketing Research  
7 MKT410 Brand Management  
8 MKT411 Relationship Marketing  
9 MKT412 Strategic Services Marketing  
10 MKT413 Strategic Marketing  
11 MKT414 New Product Development  
12 MKT415 Islamic Marketing  
13 MKT416 Management of Distribution Channels  
14 MKT417 Public Sector Marketing  
15 MKT418 Marketing Ethics  
16 MKT419 Social Marketing  
17 MKT420 Direct Marketing  
18 MKT421 C 2 C Marketing  
19 MKT422 Sales and Selling Management  
20 MKT423 Customer Relationship Management  

6. Undergraduate Specialization: Hospitality Management (New name proposed instead of Hotel Management)

S. No Course Code Course Title Name Change/ New course
1 HPM401 Hotel Services Marketing  
2 HPM402 Hotel Financing Budgeting  
3 HPM403 Food & Beverages Management  
4 HPM404 Introduction to Hospitality Management  
5 HPM405 Events/Conferences Management  
6 HPM406 Strategic Services Marketing New Course
7 HPM407 Culinary Art New Course
8 HPM408 Hotel Management New Course
9 HPM409 Hotel Operations New Course
10 HPM410 Advertising & Event Management New Course
11 HPM411 Restaurant Management New Course

NEW PROPOSED UNDER GRADUATE SPECIALIZATION

7. Undergraduate Specialization: Banking & Finance (New)

S. No Course Code Course Title Name Change/ New course
1 BAN459 Practice & laws of Banking  
2 BAN460 Consumer Banking  
3 BAN461 Credit Analysis & Investment Banking Investment Banking
4 BAN462 Banks Management  
5 BAN463 Advanced Islamic banking & Finance New Course
6 BAN464 E-Banking New Course
7 BAN465 CRM and Retail Banking New Course
8 FIN411 Analysis of Financial Statements Financial Statements Analysis & Reporting
9 FIN412 International Financial Management  
10 FIN413 Security Analysis & Portfolio Management  
11 FIN420 Risk Management Financial Risk Management
12 FIN424 Financial Intermediation  

S. No Course Code Course Title Name Change/ New course
1 MGT407 Change Management  
2 MGT408 Negotiation & Conflict Management  
3 MGT409 Employee Training & Development  
4 MGT410 Strategic Human Resource Management  
5 MGT411 Talent Acquisition & Staffing  
6 MGT412 Performance & Compensation Management  
7 MGT418 Occupational Health & Safety New Course

SEMESTER WISE SCHEME OF STUDY – BBA 02-YEARS

Semester 1
S.No Course Code Course Title Credit Hrs.
1 ACT301 Financial Accounting Non-Credit
2 FIN201 Business Finance Non-Credit
3 MKT201 Principles of Marketing Non-Credit
4 MGT201 Principles of Management Non-Credit
5 GEN113 Pakistan Studies 2
6  ECO401 Business Economics 3
Total 05
Semester 2
S.No. Course Code Course Title Credit Hrs.
1 GEN401 Business Communication & Report Writing 3
2 GEN112 Islamic Law of Business Transactions 3
3 MGT303 Human Resource Management 3
4 MKT301 Marketing Management 3
5 FIN301 Financial Management 3
6 MGT405 Entrepreneurship 3
Total 18
Semester 3
S.No. Course Code Course Title Credit Hrs
1 MKT401 Consumer Behavior 3
2 ACT302 Cost Accounting 3
2 MGT416 Business Policy & Strategy 3
4 MGT402 Business Research Methods 3
5   Specialization I 3
6   Specialization II 3
Total 18
Semester 4
1 GEN303 Business English III (Oral Communication & presentation) 3
2 GEN109 Islamic Studies 2
3 FIN401 Financial Institutes and Markets 3
5   Specialization III 3
5   Specialization IV 3
6  PR400 Project 3
Total  17

Summer 1
S.No. Course Code Course Title Credit Hrs
1 GEN107 Business English I 3
2 TM201 IT in Business 3
3 GEN101 Understanding of Quran I 3
Total 9
Summer 2
S.No. Course Code Course Title Credit Hrs
1 GEN108 Business English II 3
2 QNT302 Mathematics & Statistics for Business 3
3 GEN102 Understanding of Quran II 3
  Total 9